The process
Six chapters from kickoff to compounding growth.
Every Vermillion engagement runs through the same rigorous arc. Predictable timelines, predictable quality, predictable outcomes.
01 · Weeks 1–2
Discovery
We immerse in your business — model, margins, market, and the buyers you actually want.
Deliverables
- Stakeholder interviews
- Competitive teardown
- Buyer journey mapping
- Brand audit
02 · Weeks 2–3
Strategy
Positioning, message hierarchy, information architecture, and conversion blueprint locked.
Deliverables
- Positioning doc
- Sitemap & IA
- Wireframe blueprint
- SEO strategy
03 · Weeks 3–6
Design
Cinematic brand and interface direction — every screen reviewed in private Loom and live calls.
Deliverables
- Brand system
- Hi-fi page designs
- Motion direction
- Asset library
04 · Weeks 5–9
Build
Performance-first engineering, mobile-first, accessible, SEO-perfect. Real CMS, real data.
Deliverables
- Production build
- CMS schemas
- Animation polish
- QA matrix
05 · Week 9–10
Launch
Migration, redirects, schema, analytics, training. Zero downtime, zero ranking loss.
Deliverables
- SEO migration
- 301 mapping
- Analytics setup
- Team training
06 · Month 2 onward
Grow
Ongoing SEO, CRO, content and AI automation. Quarterly executive reviews tied to revenue.
Deliverables
- Monthly reporting
- CRO experiments
- Content engine
- AI workflows